Brother’s 5R Concept: Recycle, Reuse, Reduce, Refuse, and Reform

Brother International Corporation is a company that designs and manufactures home and office electronics. They are one of the leading brands in printers, fax machines, scanners, and other industrial products. The company is aware of the environmental hazards that can come out of manufacturing products and business operation. Because of this, they have environmental programs and policies that they follow in order to minimize and eventually prevent harm in the environment.

The 5R Concept

Brother starts awareness from within the company. They are following international standards in manufacturing and operations in order to lessen the environmental impacts of running the business. Part of their efforts in promoting an environmental-friendly workplace is the 5R concept that they apply in production. The 5R concept consists of 5 words that start with the letter R. These words promote environmental awareness. Here is how the company uses the 5R concept.

Refuse – the company refuses to purchase environmentally harmful materials. If there are greener options, they will go for that. They try to avoid harmful substances as much as possible. In 2001, the company started implementing the Green Procurement where the company gave priority to parts and materials that were environmentally friendly.

Reduce – by choosing eco-friendly materials, they reduce throwing away waste materials that are harmful to the environment.

Reuse – waste materials are inevitable in the electronics industry. So instead of throwing them away, the company tries to find other ways of how they can still use waste materials.

Reform – instead of procuring new materials to assemble, the company tries to reuse and reform used materials so that they do not go to waste immediately.

Recycle – another way to help the environment is to recycle materials that can still be used. An example of this is Brother’s Toner/Ink Cartridge Disposal program wherein the company encourages you to send your empty brother cartridges back to the company. You can send them back for free. All you have to do is go to their website and print the Free Prepaid Shipping Label, repack the empty printer ink cartridge, and drop it in the mail. It is a way to reduce waste materials in your community as well.

Brother is one the businesses out there that is concerned with the environment. They are known as a green company and they continue to carry out their environmental programs. There is always something that we can do for the environment, no matter how small.

 

Source:

http://www.brother.com/en/eco/index.htm

http://www.brother-usa.com/environment/5Rs.aspx#.T17KPYFOC7w

 

 

 

This Article is written by John C Arkin.



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