Perspectives on the Aesthetic Theory for Visual Communications

Perspectives on the Aesthetic Theory for Visual Communications

According to Kenneth Louis Smith, in his book entitled Handbook of Visual Communication: Theory, Methods and Media, aesthetics is one of the most important pieces of the visual communication puzzle. He reiterates that in the study of visual aesthetics, there are three important disciplines to consider – philosophy, science and art.


The Philosophical Perspective

Guralnik and Neufeldt, defined the word aesthetics as one that involves the theory and studies of beauty as well as the psychological responses made to the concept. In other words, the term aesthetics is used in a special branch of philosophy that deals with the Arts – including its creative sources and effects. This perspective about the Aesthetic theory somehow resulted to arguments. In fact, a lot of people think that the philosophical perspective resulted to more arguments than a better understanding of visual communications.

The Scientific Perspective

Visual communications and the aesthetic theory have been discussed in areas of social sciences and biological sciences. As a matter of fact, studies have been made in the field known as psychobiology or experimental aesthetics. The main focus of attention in here is to study the response of individuals when it comes to certain aesthetic properties.

The Artistic Perspective

Science may have provided a more explicit explanation on the individual aesthetic responses for visual communications. However, the artistic perspective reiterates that there is a certain art that renders a more unique visual perspective. As we all know, artists are usually tasked to create visual images. As such, they are connected to a certain extent with aesthetic concepts and clues, which in turn can be selected, manipulated and refined to come up with a work of art. This is then a clear indication of the relationship between art and visual communications .

One Last Perspective – Interdisciplinary

Aside from the three perspectives mentioned above, there is also such a thing as the interdisciplinary perspective. This is actually a fusion of all the other disciplines connected with visual communications. This holistic explanation of the aesthetic theory in visual communications believes that philosophy, science and art have something to do with how a person responds to visual images.

For this perspective, science has a way of interpreting things for visual communications. In here, the brain processes the information coming from the visuals. And through these processes, a person appreciates the functions connected with aesthetic perception.

The interdisciplinary perspective also believes in the artistic contribution to the aesthetic theory. Through art, one will be able to study that part that shapes visual images. This is made possible by having a more intuitive and emotional approach to see sensitive aesthetic relationships.

This Article is written by John C Arkin, contributor of PrintCountry Articles.



This Article is written by John C Arkin.


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