Outdoor signage, billboards and banner advertising are among the most common printing jobs used with large format printers. These printing jobs are meant to be seen and attract attention. If they cannot break through the visual clutter that the public is bombarded with every single day, it means that they are not fulfilling their purpose of attracting attention and generating sales.
The key to successful outdoor signage and advertising is effective graphic design. Without effective graphic design, the signage will be visible but not attractive. Therefore, it will not work the way you have intended it to. There are many ways by which you can create effective graphic design for your signage, and here are the six basic ones.
1. Plan ahead. Before you launch any advertising campaign that involves the usage of outdoor signage, banners and billboards, you need to plan the details first. In this way, you will have a clear idea of what kind of outdoor signage that you will need, as well as the size and even the color scheme. One of the best ways to get this done is to make an ocular inspection of the site wherein you will put up the signage and figure out how you can make your signage stand out.
2. Keep the message simple. When you design your outdoor signage, remember to keep the text on your signage short and simple. This is not a graduate thesis where you are called upon to be verbose. Stick to your core message and phrase it in a catchy way.
3. Make your fonts legible. It is extremely important for your outdoor signage to be visible from a distance. Thus, the size of the fonts for your text should be big enough to be seen from the distance that you desire.
4. Use negative space when using graphic images. Negative space, or simply blank space, let the eyes rest when they look at your signage. Thus, do not fall into temptation of cramming as many graphic images as you can in your signage’s design. Otherwise, you will end up with clutter that will make your signage illegible to your audience.
5. Use contrast to balance your text and graphic images. Contrast between the colors used for your graphics and the colors used for the text will greatly improve the legibility of your signage. When it comes to using contrast, however, try to avoid shadows on your text because it will achieve the opposite effect.
6. Check your design. Before you order your printouts with your print service provider, print a sample first to see if you have got the design right. See if the colors work as they should, the graphics are placed where they are supposed to be and the fonts are just the right size. Print a single sheet in its actual size with a large-format printer for best results.
Legibility is extremely important in making the graphic design of your outdoor signage. If your signage is readable, your message will get through your audience more effectively.
This Article is written by John C Arkin.
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